Design, Evaluation, and Analysis of Questionnaires for Survey Research

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Praise for the First Edition “…this book is quite inspiring, giving many practical ideas for survey research, especially for designing better questionnaires.” —International Statistical Review Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has been updated to include new predictions of the quality of survey questions on the basis of analyses of Multi-Trait Multi-Method experiments. The improved program contains over 60,000 questions, with translations in most European languages. Featuring an expanded explanation of the usage and limitations of SQP 2.0, the Second Edition also includes: • New practice problems to provide readers with real-world experience in survey research and questionnaire design • A comprehensive outline of the steps for creating and testing survey questionnaires • Contemporary examples that demonstrate the many pitfalls of questionnaire design and ways to avoid similar decisions Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires. Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition is an excellent textbook for upper-undergraduate and graduate-level courses in methodology and research questionnaire planning, as well as an ideal resource for social scientists or survey researchers needing to design, evaluate, and analyze questionnaires.Reflecting modern developments in the field of survey research, the Second Edition of Design, Evaluation, and Analysis of Questionnaires for Survey Research continues to provide cutting-edge analysis of the important decisions researchers make throughout the survey design process. The new edition covers the essential methodologies and statistical tools utilized to create reliable and accurate survey questionnaires, which unveils the relationship between individual question characteristics and overall question quality. Since the First Edition, the computer program Survey Quality Prediction (SQP) has

Table of contents

Cover
Series
Title
Copyright
PREFACE TO THE SECOND EDITION
PREFACE
ACKNOWLEDGMENTS
INTRODUCTION
PART I: THE THREE-STEP PROCEDURE TO DESIGN REQUESTS FOR ANSWERS
1 CONCEPTS-BY-POSTULATION AND CONCEPTS-BY-INTUITION
2 FROM SOCIAL SCIENCE CONCEPTS-BY-INTUITION TO ASSERTIONS
3 THE FORMULATION OF REQUESTS FOR AN ANSWER
PART II: CHOICES INVOLVED IN QUESTIONNAIRE DESIGN
4 SPECIFIC SURVEY RESEARCH FEATURES OF REQUESTS FOR AN ANSWER
5 RESPONSE ALTERNATIVES
6 THE STRUCTURE OF OPEN-ENDED AND CLOSED SURVEY ITEMS
7 SURVEY ITEMS IN BATTERIES
8 MODE OF DATA COLLECTION AND OTHER CHOICES
PART III: ESTIMATION AND PREDICTION OF THE QUALITY OF QUESTIONS
9 CRITERIA FOR THE QUALITY OF SURVEY MEASURES
10 ESTIMATION OF RELIABILITY, VALIDITY, AND METHOD EFFECTS
11 SPLIT-BALLOT MULTITRAIT–MULTIMETHOD DESIGNS1
12 MTMM EXPERIMENTS AND THE QUALITY OF SURVEY QUESTIONS
PART IV: APPLICATIONS IN SOCIAL SCIENCE RESEARCH
13 THE SQP 2.0 PROGRAM FOR PREDICTION OF QUALITY AND IMPROVEMENT OF MEASURES
14 THE QUALITY OF MEASURES FOR CONCEPTS-BY-POSTULATION
15 CORRECTION FOR MEASUREMENT ERRORS
16 COPING WITH MEASUREMENT ERRORS IN CROSS-CULTURAL RESEARCH
REFERENCES
INDEX
End User License Agreement


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