Medical Tourism and Wellness

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Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field’s hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective. Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel—or at a hospital that feels like one—all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as: The history of medical tourism Why patients/tourists decide to travel for medical care The role of professional facilitators of medical tourism Key countries and medical disciplines in medical tourism Transportation, food, entertainment, and hotel/hospitality services Hotel and spa designs for medical tourism Best practices in medical tourism Patient follow-up after medical discharge Future trends in medical tourism Careers in medical tourism With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.

Table of contents

List of Contributors
List of Abbreviations
Advances in Hospitality and Tourism Book Series
About the Series Editor
Foreword by Shirley Weis, former Chief Administrative Officer, Mayo Clinic
Prologue
Preface
Part I: Introduction and Overview of Hospitality Bridging Healthcare (H2H): Medical Tourism and Wellness
1. Introduction
2. Introduction to the Phenomenon of “Medical Tourism”
Part II: A Systems Model for Hospitality Bridging Healthcare (H2H) as a Driver for High Quality Patient/Guest Service Delivery
3. Using the System Model to Describe the Workings of the Mayo Clinic for Medical Tourism
4. An Overview of the Affordable Care Act and the Importance of Bringing Hotel/Hospitality Quality Services to Healthcare
5. A Disney Approach to Medical Tourism and Wellness
6. Improving the Health Care: The Patient/Guest Experience Academy
7. Bringing Hotel Hospitality Service Skills to Healthcare: The Guest Service Gold Training Program from the Educational Institute of the American Hotel & Lodging Association
8. Health Communication: Insights for Quality Hospitality Bridging Healthcare (H2H) Delivery in Medical Tourism
9. The Medical Spa in Healthcare: Exploring the Role of the Registered Dietitian
10. Domestic Medical Tourism: A Neglected Dimension of Medical Tourism Research
11. Evaluating the Performance of the Hotels in the Vicinity of the Selected World’s Prominent Hospitals: An Empirical Research Project
12. Future Trends in Medical Tourism and Wellness: Club Med or Club Medic?
13. A Cottage Industry Emerging in Medical Tourism: Medical Cannabis Tourism
Part III: Case Studies and Best Practices in Hospitality Bridging Healthcare
14. New Innovations in Medical Tourism and Wellness in Europe: Switzerland
15. Best “Experience” Practices in Medical Tourism
16. Medical Tourism and Information Technology
17. Case Study: Medical Tourism—Recovery, Rainforests, and Restructuring: Opportunities for Hotels Bridging Healthcare (H2H)
18. Case Study: Providing the Comforts of Home for Patients and Families of Geisinger Medical Center
19. The Branding of Medical Tourism in China: A Snapshot Using a Strategic Model Analysis
20. Medical Tourism Today and in the Future for China
21. Trends in Medical Tourism in South Korea
Index


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