The Evolution of Integrated Marketing Communications

Want to download or buy The Evolution of Integrated Marketing Communications?

Click to download from Amazon →

Thisbook reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers’ messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. Thisbook identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21 st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Table of contents

Cover
Title
Copyright
Contents
Notes on Contributors
1. Introduction: The evolution of IMC: IMC in a customer-driven marketplace
2. Integrated marketing communications: From media channels to digital connectivity
3. Integrated marketing communications measurement and evaluation
4. Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
5. Building strong brands in a modern marketing communications environment
6. The primacy of the consumer in IMC: Espousing a personalist view and ethical implications
7. Rethinking marketing communication: From integrated marketing communication to relationship communication
8. IMC: New horizon/false dawn for a marketplace in turmoil?
Index


Is The Evolution of Integrated Marketing Communications Free to Download?

No, i'm afraid not. Every single book that we feature on Allbooks.co is a paid-for, premium publication that you have to part your hard earned cash for. There is no point trying to find a free download of The Evolution of Integrated Marketing Communications so please don't waste your time looking. Head over to Amazon to buy a physical or digital copy of The Evolution of Integrated Marketing Communications. You can also buy a subscription from Perlego and gain access to over 500k textbooks and educational resources.

It is highly unlikely that you'll be able to find The Evolution of Integrated Marketing Communications for free. There's a lot of websites that will say "Free Download" but these are just attempts to get you to click on a link which will either take you to an ad landing page or you risk getting viruses on your computer. In the rare occasion that you do find a free download for The Evolution of Integrated Marketing Communications remember that it's illegal to download a book if you didn't pay for it!

If you really want The Evolution of Integrated Marketing Communications and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on Amazon.com. The author and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing publication / book.